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Business Psychology

The Business Psychology specialization is a combination of the fields of Economic Psychology and Organizational and Work Psychology. The aim of the specialization is for students to learn about applied psychology as encountered most commonly in commercial as well as non for profit organizations. The specialization is organized such that one year focuses on Economic Psychology whereas the other year is devoted to Organizational and Work Psychology.

The year focusing on Economic Psychology aims to help students develop a broad understanding of psychological mechanisms and processes connected with advertising and marketing, consumer behaviour and financial decision making. Courses are taught by specialists from different disciplines; Psychology but also Economics and Management. The majority of courses are taught by instructors with advanced academic training who went on to pursue careers in business and who are especially well prepared to integrate the theory and applied aspects of topics in their teaching.

In the year focusing on Organizational and Work Psychology students will gain knowledge and develop skills that will help them succeed at working with employees in different contexts in organizations, ranging from recruitment and selection, motivating training and coaching employees to managing processes of working in groups, organizational change and conflict resolution.

In addition to specialization courses students will be enrolling in elective courses some of which will specifically fall within the field of their specialization.

The table underneath provides an overview of the courses offered within the specialization. From time to time minor changes are made to the courses offered or their timing; for the most up to date overview of courses see the course offer.

 

YEAR A – 2021-2022 and then every second year semester hours and format ECTS
Introduction to Economics for Psychologists first 30h seminar 3
Qualitative Methods in Marketing Research first 30h seminar 4
Psychology of Brand and Advertising first 30h seminar 3
Principles of Marketing first 30h seminar 3
Quantitative methods in marketing research second 30h seminar 4
Consumer Behaviour second 30h seminar 4
Financial Psychology second 30h seminar 4
Business Ethics second 16h seminar 2
total 27

 

* Elective courses dedicated to this specialization semester hours and format ECTS
Marketing and Consumer Insights in Business second 30h training 3
* This course is classified as an elective course but is primarily foreseen for students of this
specialization. It is not formal a specialization course and so does not count towards completion
of the specialization and is not required to complete the specialization.

 

YEAR B – 2022 -2023 and then every second year semester hours and format ECTS
Introduction to Organizational Psychology first 30h seminar 3
Organizational Change Management first 15h seminar 2
Recruitment and Selection first 15h seminar 2
Training and Development first 15h seminar 2
Psychology of Coaching first 30h seminar 3
Introduction to Work Psychology second 30h seminar 3
Leadership second 15h seminar 2
Work Attitudes: Theory and Measurement second 15h seminar 2
Assessment and Development Centre second 15h seminar 2
Designing of Psychoeducational Groups at Work second 20h seminar 2
Conflict, Mediation, Negotiations second 30h seminar 3
total 26