The Business Psychology specialization is a combination of the fields of Economic Psychology and Organizational and Work Psychology. The aim of the specialization is for students to learn about applied psychology as encountered most commonly in commercial as well as non for profit organizations. The specialization is organized such that one year focuses on Economic Psychology whereas the other year is devoted to Organizational and Work Psychology.
The year focusing on Economic Psychology aims to help students develop a broad understanding of psychological mechanisms and processes connected with advertising and marketing, consumer behaviour and financial decision making. Courses are taught by specialists from different disciplines; Psychology but also Economics and Management. The majority of courses are taught by instructors with advanced academic training who went on to pursue careers in business and who are especially well prepared to integrate the theory and applied aspects of topics in their teaching.
In the year focusing on Organizational and Work Psychology students will gain knowledge and develop skills that will help them succeed at working with employees in different contexts in organizations, ranging from recruitment and selection, motivating training and coaching employees to managing processes of working in groups, organizational change and conflict resolution.
In addition to specialization courses students will be enrolling in elective courses some of which will specifically fall within the field of their specialization.
The table underneath provides an overview of the courses offered within the specialization. From time to time minor changes are made to the courses offered or their timing; for the most up to date overview of courses see the course offer.
|YEAR A – 2021-2022 and then every second year||semester||hours and format||ECTS|
|Introduction to Economics for Psychologists||first||30h seminar||3|
|Qualitative Methods in Marketing Research||first||30h seminar||4|
|Psychology of Brand and Advertising||first||30h seminar||3|
|Principles of Marketing||first||30h seminar||3|
|Quantitative methods in marketing research||second||30h seminar||4|
|Consumer Behaviour||second||30h seminar||4|
|Financial Psychology||second||30h seminar||4|
|Business Ethics||second||16h seminar||2|
|* Elective courses dedicated to this specialization||semester||hours and format||ECTS|
|Marketing and Consumer Insights in Business||second||30h training||3|
|* This course is classified as an elective course but is primarily foreseen for students of this
specialization. It is not formal a specialization course and so does not count towards completion
of the specialization and is not required to complete the specialization.
|YEAR B – 2022 -2023 and then every second year||semester||hours and format||ECTS|
|Introduction to Organizational Psychology||first||30h seminar||3|
|Organizational Change Management||first||15h seminar||2|
|Recruitment and Selection||first||15h seminar||2|
|Training and Development||first||15h seminar||2|
|Psychology of Coaching||first||30h seminar||3|
|Introduction to Work Psychology||second||30h seminar||3|
|Work Attitudes: Theory and Measurement||second||15h seminar||2|
|Assessment and Development Centre||second||15h seminar||2|
|Designing of Psychoeducational Groups at Work||second||20h seminar||2|
|Conflict, Mediation, Negotiations||second||30h seminar||3|