Business Psychology

The Business Psychology specialization is a combination of the fields of Economic Psychology and Organizational and Work Psychology. The aim of the specialization is for students to learn about applied psychology as encountered most commonly in commercial as well as non for profit organizations. The specialization is organized such that one year focuses on Economic Psychology whereas the other year is devoted to Organizational and Work Psychology.

The year focusing on Economic Psychology aims to help students develop a broad understanding of psychological mechanisms and processes connected with advertising and marketing, consumer behaviour and financial decision making. Courses are taught by specialists from different disciplines; Psychology but also Economics and Management. The majority of courses are taught by instructors with advanced academic training who went on to pursue careers in business and who are especially well prepared to integrate the theory and applied aspects of topics in their teaching.

In the year focusing on Organizational and Work Psychology students will gain knowledge and develop skills that will help them succeed at working with employees in different contexts in organizations, ranging from recruitment and selection, motivating training and coaching employees to managing processes of working in groups, organizational change and conflict resolution.

In addition to specialization courses students will be enrolling in elective courses some of which will specifically fall within the field of their specialization.

The table underneath provides an overview of the courses offered within the specialization. From time to time minor changes are made to the courses offered or their timing; for the most up to date overview of courses see the course offer.

 

YEAR A – 2021-2022 and then every second year	semester	hours and format	ECTS
Introduction to Economics for Psychologists	first	30h seminar	3
Qualitative Methods in Marketing Research	first	30h seminar	4
Psychology of Brand and Advertising	first	30h seminar	3
Principles of Marketing	first	30h seminar	3
Quantitative methods in marketing research	second	30h seminar	4
Consumer Behaviour	second	30h seminar	4
Financial Psychology	second	30h seminar	4
Business Ethics	second	16h seminar	2
		total	27

 

* Elective courses dedicated to this specialization	semester	hours and format	ECTS
Marketing and Consumer Insights in Business	second	30h training	3
* This course is classified as an elective course but is primarily foreseen for students of this specialization. It is not formal a specialization course and so does not count towards completion of the specialization and is not required to complete the specialization.

 

YEAR B – 2022 -2023 and then every second year	semester	hours and format	ECTS
Introduction to Organizational Psychology	first	30h seminar	3
Organizational Change Management	first	15h seminar	2
Recruitment and Selection	first	15h seminar	2
Training and Development	first	15h seminar	2
Psychology of Coaching	first	30h seminar	3
Introduction to Work Psychology	second	30h seminar	3
Leadership	second	15h seminar	2
Work Attitudes: Theory and Measurement	second	15h seminar	2
Assessment and Development Centre	second	15h seminar	2
Designing of Psychoeducational Groups at Work	second	20h seminar	2
Conflict, Mediation, Negotiations	second	30h seminar	3
		total	26

 

The head of the Business specialization is dr Dorota Rutkowska.